After deciding on my idea I thought about my target audience and concluded that it would be female teens as they can identify more with the themes I display (See more on my target audience post), however, I am also aware that my film will have other viewers and so have taken this into account when thinking about uses and gratifications.
First of all my film has been made for a niche audience because, although the female teen market is large, the artistic features of the film, the way to access it and the fact that it is a short, all narrow its appeal. With this in mind my target audience becomes a selection of teen girls and serious film fanatics or critics who are interested in every aspect of film, short films, classic films, modern films and the future of film etc.
This brings me on to the way my film appeals to an audience. First of all the fact that it is a short modern day silent film makes it appealing as it is something new. People can get bored of watching the same types of texts, dramas, comedies, murder mysteries, and sometimes something different can be quite refreshing. In a way this appeal may increase the amount of people my film reaches as it may be mentioned in passing and people may want to investigate it further.
Secondly the fact that it is essentially a 'homemade' film gives it an element of appeal as people will be drawn in by the techniques I have used considering I was working on basic equipment. I feel that the finished film looks quite polished and professional and this will add to the element of intrigue.
Finally, uses and gratifications extends to what people will feel after watching my film. My intention is that the audience will feel empathy toward the main character as it becomes clear that her ‘friend’ is actually one of the bullies. In turn the intended effect is that they will also feel elation when it turns out the friend never intended to hurt the main character.
No comments:
Post a Comment