Evaluation 2 - How Effective is the Combination of your Main Product and Ancillary Texts?



These are the final versions of my short film, poster and magazine review page. Looking at the three alongside each other I think that they fit together really well, here's why:

With the poster and magazine review page, I feel that the information I have displayed gives away just enough about the film to draw people in and get them interested but not enough to reveal the whole story line. For example, the sell line 'Two Girls...One Friendship' tells the viewer that it is the tale of the friendship between the two girls but doesn't reveal any of the important plot twists. Similarly, the information in the review tells more of the techniques used by the makers as opposed to the plot. I have also linked the two by using the same images on both. On the poster both are put together, to add to the overall effect, whereas on the review page they are separate but the two images feature on both texts.

I also feel that the poster portrays the final short film well as it shows the two main characters in one of the most important scenes from the film. The two are also well linked by the fact that I have included one colour image and one black and white, as I have used both in the film. (This link extends to the review page where I have again included a black and white image amongst the coloured ones.) Similarly, in my film I used the font capitals for the title screen and credits. This meant that I decided to keep the font the same for the text on my poster. I originally planned on using the same font for the title on my review page but decided against this as I realised the review, although including some features to link it, such as the use of images from the film, would have followed the house style of the magazine as opposed to the film and poster.

This is the reason why my review page looks so different from my poster and film. I deliberately chose to use a completely different format and set of house colours as I felt this would demonstrate my abilities to link a totally different type of text to the two that obviously go together. The target audience for the magazine would be a lot broader than that of the film so it's house style had to appeal to all of them and not just the niche audience of my film. When creating my review page I had in mind that the target audience for the magazine would be film fanatics aged between 14 and 20 and so made my page fun using bright colours and bold sans-serif fonts to intrigue this audience.

Overall, I believe that the combination of my three texts is very effective as I was always thinking of ways to link the three together which I believe I have done successfully.